CONVERT() provides a way to
          convert data between different character sets. The syntax is:
        
CONVERT(exprUSINGtranscoding_name)
In MySQL, transcoding names are the same as the corresponding character set names.
Examples:
SELECT CONVERT(_latin1'Müller' USING utf8);
INSERT INTO utf8table (utf8column)
    SELECT CONVERT(latin1field USING utf8) FROM latin1table;
          CONVERT(... USING ...) is
          implemented according to the standard SQL specification.
        
          You may also use CAST() to
          convert a string to a different character set. The syntax is:
        
CAST(character_stringAScharacter_data_typeCHARACTER SETcharset_name)
Example:
SELECT CAST(_latin1'test' AS CHAR CHARACTER SET utf8);
          If you use CAST() without
          specifying CHARACTER SET, the resulting
          character set and collation are defined by the
          character_set_connection and
          collation_connection system
          variables. If you use CAST()
          with CHARACTER SET X, the resulting
          character set and collation are X and the
          default collation of X.
        
          You may not use a COLLATE clause inside a
          CAST(), but you may use it
          outside. That is, CAST(... COLLATE
          ...) is illegal, but CAST(...)
          COLLATE ... is legal.
        
Example:
SELECT CAST(_latin1'test' AS CHAR CHARACTER SET utf8) COLLATE utf8_bin;


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